Logo:
Logo is the brand logo or in other words it is the distinguishing mark of the company. It can be text, sign or combined (text + sign). The logo is the first thing that the consumer pays attention to, therefore, it must necessarily be associated with what the company produces and bring only positive emotions from customers.
The logo will help consumers always distinguish a company from competitors and most often it is associated with a quality mark of a product or service. And, of course, a unique and interesting logo always attracts a huge number of customers.
Corporate style:
Corporate style is a solid image of the company. Corporate style will help to stand out from the competition and make any outgoing information recognizable for consumers. By corporate style is meant a combination of graphic and font elements, which are used for originality. Basically, under the corporate style can be noted three areas:
- Presentation - which includes business cards, letterheads, envelopes, etc.;
- Identification - which includes fonts, colors, logos, etc.;
- Visual communication - which includes packaging, uniforms, office decoration, etc.